Guardian Mega Award for Digital Innovation 2012

We were ever so slightly chuffed to have won the rather prestigious Guardian MEGA Award for Digital Innovation – Campaign of the Year for our Lord Sugar book launch.
To top this off our work was also shortlisted at the Cannes Lions 2012 for Best Promo and Activation.

It was a lovely surprise beating two campaigns that we hugely admired in the Guardian MEGA Awards. The judges commented that this was “uniquely innovative yet incredibly simple – something that is sure to be replicated”.

Receiving these accolades was just reward for thinking differently – challenging and inspiring our client to innovate and deliver amazing results on a very modest budget.

So a big thanks to the Pan MacMillan guys and all that helped make it happen. Special thanks of course go to Lord Sugar and Nick Hewer who delivered on the day – it was fraught with potential banana skins and was very tense at times (as the photo illustrates) but we’re hugely proud of the achievement.