Ted Baker – It’s Rutting Season
Ted Baker launched their AW11 collection under the theme of Worn to Be Wild. Taking that theme, Guided was briefed to create in store activity that would drive traffic to and engagement with their social media channels.
As always with Ted Baker, Guided looked for a fun but fashionable solution – something inherently Ted, that would democratise fashion, involve the shopper and excite the industry. It was important to build in relevant tech and push Ted further into the social media space – whilst building further relationships with key influencers from the fashion world.
Guided’s response was: It’s Rutting Season – pop in store, don a deer mask and strut your rut…
During October, a competition ran across Ted’s Glasgow, Manchester and London stores allowing customers to try on the collection and pose in a fantastical deer mask within a beautifully illustrated Richmond Park set. They were then ‘shot’ – using Instagram – by a top fashion blogger (Les Garcons De Glasgow, Sara Luxe and Madmoiselle Robot), with the photos uploaded to a Facebook app. The customer was then invited to impress their mates and get as many ‘Likes’ as possible.
Ted was on the hunt for the most adorable Doe and dominant Stag (metaphorically speaking) in each city – who each won a £500 shopping spree.